Friday, 19 July 2013

Top 10 Tips from This Open Forum

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 1) Money is not the only measure of success. Depending on your business, there are so many other ways to measure.

2. Don’t always default to email, especially when it comes to scheduling a meeting. Opt for a phone or quick desk chat instead.

3. Always deliver bad news upfront, and follow with a proposed solution. Otherwise, the bad news may come as a surprise, which only adds salt to the wound.

4. When writing a list post, dig into “the why.” It will make for a more interesting and compelling read.

5. Make sure your content provokes a strong emotion.Awe is shared more than contentment, and anger is shared more than sadness.

6. When writing your tagline, use unexpected word pairings. They need to make sense, of course, but a fresh phrase will grab the right kind of attention.

7. Look beyond domestic borders for the greatest opportunities. There could be a market for your product or service somewhere less saturated than the U.S.

8. Use your company blog to show gratitude to your customers. Make a personalized post, or run a weekly column featuring the “Customer of the Week.”

9. When you’re a leader, show your human side. Don’t be so buttoned up. Leaders don’t have to be perfect, and your team will be that much more inspired when you achieve something big.

10. Know the perils of emotional pricing, and avoid them by pricing with your head instead of your heart. Don't let your pride or the "joy of the hunt" get the best of you, as it could lead to big obstacles down the line.

Thursday, 13 June 2013

Directory Submission Tips For SEO

1: PROPER DATABASE

Make sure, before you start doing directory submission for your blog or website, first make a proper database of Directory Submission sites list. Pick and use those sites from your database one by one. It will help you to remember which site you have already used to do submission and from where you have to start now.


2: NEVER SIGN UP

You have no need to register for an account to submit your link. You can directly submit your links without any sign up. Why waste your precious time to create account on multiple directory submission sites. Just go to the directories and start submitting the link.

3: CHOOSE CATEGORY FIRST

When you are ready to do directory submission, make sure you first select the most appropriate category and then click on Submit Link button. Most of newbie bloggers directly click on Submit Link without choosing the category. You can select the category later also but it will be difficult to choose most appropriate category from the list of all the categories.

4: CHOOSE PROPER CATEGORY

To take proper benefit of your hard work, you need to submit your site's link in proper category. Don't submit your link in any irrelevant category. If there is no appropriate category in that directory submission site, then try to pick as relevant category as possible and submit your link in that category.

5: MAKE REPORT OF DATA

After selecting the most appropriate category, you need to click on Submit link. But before clicking the Submit link, first copy the URL of that category from your browser's address bar and keep that URL in any text editor. You can use MS-Excel and prepare a proper report of that URLs so that you can easily find your link after approval.

6: FILL UNIQUE INFORMATION

During filling the form to submit your link, always keep in your mind that you must fill as unique information as possible. By unique information, I mean to say that don't fill same data (especially description) in all the directory submissions. Each submission should be unique and original.

7: CHOOSE REGULAR LINKS

All directory submission sites provide three options for submitting the link, Featured links, Regular links and Regular links with reciprocal. Always select regular links because selecting featured links will charge you some cost. Why pay if we can submit our link for free. And if you select regular links with reciprocal, then you need to put link of that directory on your blog. And nobody will like to build blog a link farm.

8: CONFIRM YOUR EMAIL ID

Once you submit your link in directory submission sites, make sure you check your email account for confirmation link. Usually it takes few days to receive confirmation link. You need to check your emails daily. Once you receive the email, click on confirmation link to confirm your email address. You submission will not approve if you fail to confirm your email address.

9: WORK IN LIMIT

You need to make a plan with your keywords after doing a keyword research. Select your keywords and then do at most 10 directory submissions for single keyword. Never exclude this limit for same day. You can do more submissions next day. Always try to change your keywords day by day. Never target same keyword whenever you use web directories for link building.

10: SUBMIT SINGLE LINK

If you are targeting different pages with different keywords, then don't submit every links in same directory. Only submit one link per directory. It will give your blog more exposure and popularity in search results and your blog will always be protected from every SEO penalties.

Monday, 25 March 2013

The best Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views

1. Use Anchor Text in Links

Every LinkedIn profile can list as many as 3 links. The default options include “Company Website” and “Blog,” and these just aren’t very SEO-friendly. You can customize the anchor text in your URLs by selecting the “Other” option. Use a keyword-rich title, such as “My Inbound Marketing Blog.”

2. Finish Your Profile

This one is almost a no-brainer, but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. Ask for recommendations (and give recommendations back), fill out every single section, and use LinkedIn’s help to guide your profile to completion.

3. Keyword-Optimize Your Job Titles

We’re definitely not recommending you describe your last position as “Management,” when it was more administrative. However, fudging your job titles slightly to include a few keywords is just smart. Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

4. Maximize Your Group Membership

Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO. Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will industry-relevant groups improve the keywords on your profile, but local groups like “Nashville Marketing Professionals” can help with geo-targeted SEO.


5. Aggressively Expand Your Network

If your LinkedIn network is one-fourth the size of your Facebook connections, it might be time to search your email contacts. Plus, it’s the perfect platform for connecting with colleagues but still maintaining a semblance of work-life separation on social media. Entrepreneur Rick Stomphorst writes: “[LinkedIn search results] elevate results for connections within a network (i.e. 1st, 2nd, 3rd level connections, groups). Therefore…you need to be connected to as many people as possible.”


6. Optimize Your Job Descriptions

Lindsay Hunt recommends that “your job descriptions on LinkedIn should be creative, truthful, descriptive and succinct.” Instead of writing out full paragraphs, use a wide variety of relevant keywords in bullet-pointed lists. Formatting your descriptions will also increase your profile’s scannability.


7. Claim Your Vanity URL

The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. Connecting your LinkedIn profile to your name will allow you to be found easier by real-life connections. It will also let you add your custom URL to business cards.


8. Don’t Keyword Stuff

While you never want to hide what it is you do from search engines, repeating the same keyword ad naseum throughout your profile isn’t going to give you much search benefit. Take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set.


9. Promote Your LinkedIn Profile Elsewhere

Put a link to your LinkedIn profile on Facebook, Google+, and any websites you maintain to create inbound links.


10. Be Vigilant About Building Recommendations

Turns out, recommendations may have more benefit than just making you look likeable to potential employers. Stormphorst believes10 or more recommendations will elevate your profile’s search ranking.


11. Leave No Field Blank

Your LinkedIn profile shouldn’t leave too much to the imagination. Fully optimize your Honors & Awards and Languages.


12. Shamelessly Self-Promote

There’s little hard-and-fast evidence that promoting your latest eBook or high-performing blog content in the projects section of your profile will improve your SEO, but some believe it works in your benefit. Besides, being able to increase the visibility of your latest content marketing project certainly can’t hurt, right?


13.Keep Collecting Endorsements

While endorsements currently carry little weight in how well your profile ranks on Google or in LinkedIn search results, rumor has it that this fact will soon change. During the release of the new functionality in September 2012, Dave Kerpen stated “…the more endorsements for your skills and talents that you get, the more often you’ll appear in search results.”

Sunday, 24 February 2013

14 SEO copywriting tips

1. Write well

"Content is king:" this is the mantra of every SEO-conscious web developer out there. Google and other search engines love useful, well-written content. If users find your content useful, they will link to it and they will tell their friends about it. When Google finds these inbound links, that page's ranking will rise even higher, which in turn will bring in more visitors.

One of the implications of writing well is that you should use as many different words that are as relevant to the title as possible. If your copy uses the same keywords again and again, search engines can tell that the article is shallow and not very useful. Conversely, is you use a wide vocabulary that is pertinent to the topic, search engines will infer that the article is authoritative, deep and useful. Google's ability to determine the true value of a piece of writing by examining words other than the keywords is known as latent semantic indexing. For this reason, it is important to use synonyms of your keywords in addition to the keywords you are targeting.

2. Use the h1 tag for your title

Using the h1 tag for your title will make Google take the title extremely seriously, providing the title's words are also present somewhere in the text. The h1 tag allows you to achieve a high degree of focus on your chosen keywords. The h1 tag is one of those golden SEO tips that will improve your search engine results very quickly.
You should also use the h2 tag on sub-headings, and the h3 tag on sub-sub-headings. If you make your article hierarchical, Google will give you a lot of respect.

3. Keyword density

The keywords that you are targeting should appear at the beginning, in most paragraphs and somewhere near the end. Once you have that down, just focus on producing exceptionally useful and comprehensive content. Do not stuff your articles with keywords, as this is spammy and search engines can tell. You are also a lot less likely to receive inbound links if your copywriting is poor.

4. Bold, italics, underlined

When you emphasize a word with italics, underlining or bolding, search engines assume that it is a keyword. Use this to your advantage to tell Google what your keywords are. The flip side of the coin is that you should only use these tags on keywords, or you will confuse the search engines and weaken the effect.

5. META tags

Use your title's keywords in the <title> and DESCRIPTION tags. Google will love it if the TITLE and DESCRIPTION tags are similar or identical. Do not repeat keywords in these (or any other) tags, as this is considered spam.

6. Numbered lists

For some reason people love to link to lists, so try and present some of your articles as numbered lists, along the lines of "10 ways to improve your website's Google ranking." Lists are easy to digest and are popular with bloggers.

7. File names

Use up to 5 keywords in the name of your files. Using keywords in the file name has some SEO benefit. You should also use keywords to name the directory in which the file is. In this way, all your URLs will consist of your domain name followed by keywords that are relevant to the page's content.

8. Interlink your articles

Cross-linking your pages will ensure that PageRank is shared among the articles on your website; you don't want a page that massively outperforms the others. Interlink your pages with contextual links whose anchor text is relevant to the target page. In addition to spreading PageRank over your websites, this technique will also help you tell Google what your pages are about.

9. Have useful external links

Linking to useful websites is vital. It has been shown experimentally that, other things being equal, pages with outbound links have a higher Google ranking than pages with no outbound links. You should only link to pages that are relevant to your page's content. You should also make sure that they have not been penalized By Google, or your page will be penalized too.

10. Have a high content-to-code ratio

Your pages should have a high content-to-code ratio, also known as a high signal-to-noise ratio This is the amount of text relative to the amount of code. If you view the source code of a page (in Internet Explorer, this is done by clicking on "View" in the toolbar and choosing "Source"), there should be much more text than HTML code. Search engines will love it. If you write a 700-word article with clean, simple HTML code, the signal-to-noise ratio will be high and search engines will love it.

11. Do not use Flash

Flash is a real pain. It is also the biggest enemy of SEO, along with frames. Flash takes ages to load and cannot be read by the search engines: any information embedded in a Flash file will not be indexed, and the whole point of SEO is to make your content visible and understandable to the search engines. Flash also irritates users and drives them away, myself included. Enough said.

12. Do not use frames

There is no question about it - frames suck Frames blithely do away with the fundamantal unit of web navigation: single, unequivocally identifiable web pages. They therefore completely destroy a website's chances with the search engines. If a website uses frames, the ONLY page that search engines will index is the home page - if that. You've been warned!

13. Synonyms and plurals

To make your articles relevant to as many search queries as possible, you should use synonyms in your copy. Google will love this and you will qualify for more search terms. A similar argument applies to plurals - it will make sure you get Google referrals for both the plural and singular versions of a given keyword.

14. Links must be embedded in text, not isolated in mini-linkfarms

As I mentioned in my Craigslist secrets lens, Links that are isolated tend to be discounted by Google. The more substantial the block of text to which they belong, the better.
Good luck!

Sunday, 17 February 2013

Basic SEO Tips For Every Blogger In 2013


Maintain Quality Not Quantity :

No doubt where ever your go,you will surely read the phrase "Quality Content"....

Yes its true...!!

As you know Search Engines are always busy digging the high quality content.So,if you maintain good quality in your blog posts,your blog will be noticed by the Search Engines and will give much importance to your blog in the SERP soon.

Link Building :

Hmm...this is a bit complex issue to discuss,but you have to pay more attention while you are creating back links.Since back links must be niche-based.

For suppose if a technology blog is linked to another technology blog..its fine and no prob..
but the main problem comes when a technology blog is linked to a music or may be a photography blog.since they are not of the same niche and the question rings is like..why should a tech blog link to photography blog..?

Right..!!

Actually backlinks should come naturally,but it is difficult....

So,what to do...?

I suggest you to prefer Guest Blogging on a popular reputed in order to gain maximum exposure to you and your blog.Blog commenting is another good way followed by most of the newbies.

Remember No Paid Links...

Keyword Research :

I know Keyword Research is not an easy task,you need to spend a lot of time on it to spot on the correct keyword.There are a lot of keyword research tools available,but go for Google Adwords Keyword Tool,you will get most of the data there.If you don't know how to use it,just search for the related videos on YouTube.

Optimization (But Not Over) :

Suppose you wrote a blog post and ready to publish it.....

Wait for a moment...

Read it once,place the Keyword which you are targeting in some places like Post title,Permalink,Post description,if possible in the first and last sentence of the blog post.And also don't fill up the entire post with the same keyword again and again which appears like spam.So,once you are ready to publish an article optimize it but not over.Make sure that your readers will understand it after everything done.

Keep an Eye on Search Engines :

As I said Search Engines like Google frequently updates its algorithms in order to uncover the quality content.You need to be updated time to time to escape from those Penguin kicks and Panda slaps.And learn new things in SEO always.

Wednesday, 6 February 2013

SEO tips for Guest Blogging

Guest blogging is a great technique for…
  • Building links
  • Driving targeted traffic
  • Spreading your brand
  • Increasing your social following
  • Building relationships
There’s no reason for concentrating strictly on SEO when guest blogging.  The benefits are diverse and transcend the affects of just the backlinks on your rankings.  However, the fact that you ARE link building shouldn’t be ignored.

Here are 5 seo tips that will help you get better rankings from your guest blogging.

1) Vary Your Anchor Text

It seems like many still hold exact match as the holy grail of anchor text.  The truth is that exact match is and has been losing its effectiveness for a long time.  You can build a much stronger link profile and gain better links from your guest blogging by varying your anchor text.
There isn’t one single formula for varying your anchor text, just get creative!  Use synonyms, extract some terms, include other terms etc.  Your ticket to effective and varied linking text is partial match and synonyms.
Ex. Keyword: WordPress plugins for SEO
  • Partial Match: WordPress plugins
  • Partial Match: plugins for SEO
  • Partial Match: plugins for link building
  • Synonyms: WP plugins for SEO
  • Synonyms: WP plugins for search engine optimization
  • Both: Easy WP SEO
  • Both: SEO Plug-ins for your site
  • Both: Build SEO rankings with plugins
Like I said, there’s no single strategy for your variation.  The 3 fast and dirty methods I go by: Add terms, remove terms, and use synonyms.

2) Optimize Your Title

We’re stepping into dangerous territory with this tip.  Let me remind you that guest blogging has many uses besides SEO and these tips are for improving your SEO without concentrating only on SEO.
Including your keyword in the title tag will be very helpful for the relevance of your post.  The sooner your keyword appears in the title the better.  By using keyword variation, you give yourself a lot more options for creating a title that is both appealing for users and also optimized for your SEO.

3) Find Relevant Domains

The URL is a very important factor on the relevance and power of a webpage.  One reason for including your keyword in the title is that it will then show up in the URL on most blogs.  You can take this practice one step further by purposely writing for blogs that have part of the keyword phrase you’re targeting in their domain name.

I like to use My Blog Guest to search for blogs in my niche.  You can visit MBG to find a list of websites in your niche that are actively accepting guest posts.



Once you do this you should have a list of sites in your industry.  You can mouse over each site title to preview the link URL.  This way you can see very quickly if part of your keyword is in the domain.
Of course, there are many other important factors so don’t get too concerned with this tactic alone.  Check out the recent posts for comments and social activity to get a better feel for the popularity and liveliness of the site.  A great result would have at least one word from your keyword phrase in the domain and an active audience.

4)  Don’t Use Your Resource/Profile for SEO

Leaving the SEO benefits of your post to the resource/profile links alone is a mistake.  You can use those links to drive traffic to your site by promoting an offer or some other related and appealing page on your website.
One of the strongest types of links you can get is an editorial link.  An editorial backlink is a link from within the actual body content of a page where only the webmaster can edit the content.  It’s a powerful link because only the webmaster has control over this part of the page, and usually webmasters don’t just link to anyone.  It’s a sign of trust.

5) Link Early

The sooner your link the better.
Google values links that appear earlier in the content more than those that come later on.  It makes sense doesn’t it?  If you have an important resource to recommend or if you are writing a response to a similar article, you would link to it right away.  The first links in an article often lead to the pages most relevant to it.
You can use this knowledge to your advantage by linking to the page on your site you’re trying to rank higher within the first 1-3 paragraphs of your post.


Tuesday, 5 February 2013

Tips for Promoting Your Forum

    1) Be Unique :

    The internet is crowded with forums and communities on all sorts of topics. You’ve got to do something to distance yourself from the pack. Whether that’s accomplished through your design, your rules, or offering a certain feature that other forums don’t, you need to be memorable. Think about it, how many forums have you signed up for over the years? If you can’t remember, you’ve just perfectly illustrated my point.

    2) Discuss Hot Topics : 

    No matter what your forum is about, there will always be hot topics to talk about - hot button issues that automatically generate conversation and debate. Industry news, technological developments, and current events are all great topics. Starting new threads or discussions about these “hot topics” can create instant conversation and can often be a shot in the arm for your somewhat stale forum.

    3) Create a Blog :

     That’s right, I said blog. Sure blogs and forums are two separate things, but how many of you have clicked over to check out our forums? A great blog post will often attract attention to content that your forum might have otherwise concealed. Blogs are more accessible, less threatening, and require a much lower level of commitment from the average reader. Done right, a blog can be a more gentle way to ease new people into a community. Also, blogs are more “linkable” which allows you to gain even more exposure within your target industry or niche, as well as helping your site rank better in the search engines. This of course will in turn lead to more visitors and hopefully more members. You can also use a blog to reward particularly great posts in your forum. If, for example, you have a member that regularly contributes great threads or topics to your forum, invite them to write an article for your blog. That provides you with more blog content and is just one more way to show your members that you value them.

    4) Show your appreciation : 

    This one is really quite simple. Your members need to know you care. About them, about their needs and desires, and most of all, about the forum. As pops mentioned, if your members know that you are invested in making the forum a success, they’re a lot more likely to contribute their time and content. So how do you show your appreciation? Tell them. Send your members emails or private messages thanking them for their contributions, offer some type of reward for your most active members, listen to their requests or concerns about the site, anything that can help you form a bond with your members.

    5) Be active : 

    No one likes absentee landlords, fathers, or forum administrators. A forum is going to take up a lot of your time. If you don’t have time to run it, make sure you find someone that does. The forum administrator needs to be active and visible in the community. People need to feel they have a way to address any problems they might have or any disagreements that spring up between members. When activity slows down, and there will be slow periods, it’s the administrator’s job to stir up discussion and activity (this would be a good time for some of those hot topics from point #2).

    6) Invite Experts :

    In any field there are well known experts. If you’ve started a forum on the subject, chances are you know who the top dog(s) is/are. Chances are there is already a discussion about one of their products or theories going on in your forum. If not, start one. Then contact the expert and invite them to join in the discussion. Chances are they’ll jump at the chance. They’ll get some free advertising and perhaps a chance to promote their product, and you’ll have the benefit of bringing more experts into your community. The more experts you have stopping in from time to time, the more well known your forum will become. And really, isn’t that why you’re reading this post?

    7) Send out Reminders : As we discussed earlier, people often join a forum, participate for a few hours or days, get busy and then forget about their new-found forum. Even if your site is unique and memorable, some people will manage to forget it. Luckily for you, most forums require an email address to sign up. Using this list to send out weekly newsletters with site news, interesting threads, or your newest promotions will serve as a subtle reminder to anyone who hasn’t visited your site for a while.

    8) Welcome new members :

     Have you ever asked why Walmart employs a person whose sole job is to greet customers? Ever wondered why churches have those overly friendly people posted at the front door? It’s because people like to be welcomed. And, if it’s good enough for Walmart, it’s good enough for your forum. Be sure to welcome your new members and, if possible, give them a place to introduce themselves to your regular members. A welcome also serves as a great time to make sure your new members read your forum rules; further easing their transition into your community.

    9) Participate in the Industry :

    I can hear you already. Didn’t you already tell us to be active? Well, yes I did. This time though, I’m talking about the industry as a whole. People often say “It’s not what you know, it’s WHO you know.” In most industries there are conferences or trade shows where hundreds or thousands of people gather and the best part is, they’re almost all your target audience. Of course these events will vary depending on your niche or industry but I’m willing to bet there’s a gathering of some sort. If your forum is about model trains, go to the train exhibits. If your community is art based, attend art shows and exhibit openings. Basically, attend as many of these events as possible, rub elbows with as many people as possible and, of course, during the conversation let them know about your forum.

    10) Allow Off Topic Discussion :
    Even workaholics don’t talk shop 24/7. Your forum members are no different. Creating a space for your members to blow off steam, tell jokes, and talk about their other interests will allow them to create friendships and unwind. Think of this as a team building exercise. The more your members interact with each other, the more likely they’ll be to visit on a regular basis. They’ll also be more willing to help spread the word about your forum or help improve the community. If nothing else, you’ll gain a few friends in the process. Now who doesn’t want more friends?
As I said before, our forum is far from perfect, and in fact, you may find that one or two of these tips don’t apply to your forum or aren’t easily implemented. But, I’m also willing to bet there’s at least one or two that you’re not currently using. Give it a shot and see which work best for you.